Mizuno Pro Runner Muscle Shoes

3D IllustrationAdvertising
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Created by Sao Paulo based agency, Talent, these ads for Mizuno Pro Runner shoes shows the shoe fusing with the lower leg muscles of the athlete.  Lovely concept and execution. I almost want to see more of the leg or wish there was an animated version to see the shoes and muscles in action. 

[Spotted by Eric Pernod via Adsoftheworld]  

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