Blood concept perfume

Blood Concept is blood type bottled and sold as fragrances. Based out of Italy, the company states that “BLOOD CONCEPT is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life.” The fragrances, A, B, AB, and O are all unisex and feature scents from leather to black cherries to cedar wood. I don’t know my blood type, but I am going to assume I am B because it has a patchouli base.

To read more about the perfume check out the site, (which is also kind of visually pleasing).

[via BuzzFeed]