Pathology of an inactive life Deskorheea MBike Magazine ad

MBike Magazine ad Pathology of modern man Computerosis

MBike Magazine ad Pathology of modern man Armchairitis

I definitely have Chronic Computerosis and a bit of the Deskorheea.

Interesting use of the famous historical illustrations of Andreas Vesalius’ De Humani Corporis Fabrica.  However, I’m very disappointed in the quality of these illustrations as compared to the ones in Vesalius’ text.  These look like a quick and messy tracing job that do nothing to reflect the years and years of work and research by Vesalius and his artists.  Tsk tsk.  I guess that’s just the medical illustrator in me.


Advertising Agency: Frank, Bucharest, Romania
Creative Director: Teodor Cucu
Art Director: Irina Chira
Copywriter: Adrian Dragan, Maria Ionescu
Illustrator: Alex Talamba
Strategic planner: Ioana Tomescu
Published: February 2011

[spotted by Eric]