Smoking kills
Here’s some attention-getting cigarette packaging designs by DJ Stout for an exercise in the St. Petersburg Times, in response to new marketing regulations. No longer will colorful marketing tactics and displays be the approach for the tobacco industry, but instead replaced with black and white text. DJ Stout designed these with a realistic visualization of what smoking really does to the body—death. But no matter how honest packaging can be about the danger of smoking, the addicts will still be loyal to the drug.
Here’s what Stout has to say:
“Over the years there has been an onslaught of public awareness messaging about the evils of smoking,” says Stout. “Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them.
Read more here.
don’t ALL of regular users of cigarettes eventually die? What, are half of them immortal?
I am pretty sure all of all people eventually die.
Hmmm…
Apparently smoking grants half of regular users of cigarettes immortality. Time to light up!
@5ive – Maybe the designer isn’t exactly a copywriter…but you know what he’s saying.
Awesome! Very creative.
Half of cigarette users are rendered IMMORTAL! It’s a coin toss.
Yeah, everybody dies. That statement was a deal breaker for me. Just dumb.
Cool designs and very important point being made, but, copywriter or not, if the copy is that far off, use something else.
Great inputs here, love your blog.
I like that the packaging says ‘will eventually die’ as if everybody else who doesn’t smoke will live on forever. To be honest those packages make me like the idea of buying cigarettes even more….even if it is telling me it’ll put me in the ground. I suppose that’s being naive. Oh well.
These kinda just made me want a cigarette.
truth. these packages look badass.
what I learned in highschool: smoking makes you cool, drinking makes you popular.