“Stop Consuming Your Body”
Advertising Agency: NeogamaBBH, Brazil
Art Director: Sidney Araújo
Copywriter: Alexandre Gama
Cool concept, but I wonder, are these type of ads even effective on smokers?
[...] Agency NeogamaBBH, Brazil which is being circulating in the blogosphere right now (e.g., Street Anatomy, Frame 2wenty 4our, [...]
[...] V??a | streetAnatomy [...]
Campa?±a antitabaco: "Stop consuming your body"…
[c&p] La agencia de publicidad Neogama/BBH de Brasil ha creado esta impactante y original campa?±a antitabaco. Es una campa?±a diferente a las que estamos acostumbrados a ver por Espa?±a, logr?°ndose una anatom??a perfecta con los cigarrillos….
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They’re clever and eye-catching designs – but (in my personal opinion) not really “hard-hitting”. The cigarette packets sold here (NZ) have pictures of pathology caused by smoking (lesions, vascular path, blindness, etc) on them; plus TV advertising that interviews people suffering from such pathology. Nothing quite like seeing a gangrenous foot on a packet of cigarettes to put you off smoking….
Niall ‚Äì some of the photos on those cigarette packs are disturbing. Do you happen to know if that has affected the smoking rate in New Zealand? I don’t smoke, but if I did, I know that I would be embarrassed to pull out a pack of smokes with a picture of rotting gums on it in front of someone.