Apumanque Bikes’ Anatomical Ads

April 8th, 2008 by Vanessa Ruiz

Apumanque Bikes

Apumanque Bikes

“Tu y tu moto seran un solo. Apumanque regala la moto ideal para el estudiante.”

“You and your bike will become one
Apumanque gives away the ideal bike for students.”

Cool concept, although I think the illustrations look a bit stiff. I want to see the riders more engaged with the bike, like up off the seat or doing a trick . It’s one of those things where so much time was probably spent illustrating the anatomy, that the overall design and feel of the ad got snubbed. Anyone agree? Disagree?

Advertising Agency: Espinaca, Chile
Creative Director: Camilo Pérez
Copywriter: Jorge Samur
Art Director: Flinders Cabrera
Retoucher: Bside

[via Ads of the World]







2 Responses to “Apumanque Bikes’ Anatomical Ads”

  1. Gravatar Icon
    1mance01

    I agree- a bit stiff. But I do appreciate that they’re wearing helmets :)

    Comment on Apr 8th, 2008 at 8:02 pm  
  2. Gravatar Icon
    2AJ

    I like the stiffness; I think it adds to the piece. Any sort of trickiness on the part of the rider would detract from the overall concept.

    Comment on Apr 15th, 2008 at 4:26 am  

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