Interviews

Street Anatomy: A Night of Art, Anatomy and Pop Culture with Street Anatomy’s Vanessa Ruiz and Emily Evans

Join Us For An Illustrated Lecture with Vanessa Ruiz, creator of the blog Street Anatomy followed by Q and A with Morbid Anatomy Museum Artist and Anatomist in Residence Emily Evans Date: Friday, July 25 Time: 8:00 Admission: $8 Tickets here Morbid Anatomy Museum, 424 A 3rd Avenue, 11215 Brooklyn, NY… Read More »Street Anatomy: A Night of Art, Anatomy and Pop Culture with Street Anatomy’s Vanessa Ruiz and Emily Evans

Street Anatomy Interviewed on FORTNIGHT Journal

Street Anatomy interview on Fortnight

Check out the wonderfully crafted interview of Street Anatomy, by Jared Travnicek, on Fortnight Journal! “Fortnight is a non-profit, multimedia online project that documents promising members of the “millennial generation.”  By featuring 14 contributors each edition from 14 distinct disciplines, Fortnight showcases young people who will define the ideas of… Read More »Street Anatomy Interviewed on FORTNIGHT Journal

Under the Skin of Argosy’s Visible Body

Visible Body

Visible Body

Argosy Publishing has made a dream come true for students and teachers wanting an easy to use, high quality, 3D interactive anatomy atlas. And the best part of all? It’s absolutely free.

Other 3D atlases like A.D.A.M’s Interactive Anatomy ($695) and Primal Pictures’ Complete Online Human Anatomy Series ($660) don’t offer the flexibility of real time manipulation of their 3D models. The Visible Body allows you to seamlessly zoom in and out, rotate in any direction, and go directly into the body just by using your mouse. You can also add and delete systems, make systems transparent, and isolate specific structures. And to top it all off they created a very clean and simple user interface.

I had the opportunity to interview the CEO of Argosy Publishing, Andrew Bowditch, on the development, motivation behind, and future of the Visible Body.

How long did it take to complete the Visible Body?

This has been a five to six year project. We started by building models of various anatomical structures that we could then use to create animations for our clients. About two and a half years ago, we began to put the models all together and fill in the gaps. A huge challenge was to create the programming and user interface so that people could use the Visible Body as a whole and online. I wouldn’t say it is ‘complete’ — we have lots of ideas that we are working on to continually improve on it. But we felt that it is already a very useful tool, and that’s why we decided to release it publicly now.

Is there a team dedicated to completing the Visible Body or do your employees work on it alongside other projects?

We have a core team that is mostly dedicated to Visible, but occasionally some of them work on other things to help pay our bills. But it took an enormous amount of effort and dedication to get Visible Body to where it is now — definitely not a part time side project.

 

Argosy Publishing

Currently the Visible Body can only be viewed on Internet Explorer on Windows, when can we expect to see the Visible Body across all platforms?

We are about to start working on a Mac version of the Visible Body. It is hard to say how long this will take, because it is going to require a whole new round of intensive programming, and we know from experience that it takes a lot of innovation, hard work, and trial and error to get such a complex program on the web. That being said, we want everybody to be able to use the Visible Body, and that includes everyone who can’t now due to platform incompatibility. We are dedicated to ultimately making this product platform-neutral.

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Interview with top UK medical animation studio Medi-Mation

Many of the medical animation studios are located here in the United States. That’s because demand for medical animation is higher here than anywhere else in the world. We can thank the big pharmaceutical companies and their deep pockets for that.

But today Street Anatomy goes across the pond to the UK to interview the owner and founder of the lead medical animation studio, Medi-Mation. I first heard of Medi-Mation after reading that they were chosen for the monumental task of re-doing Dorling Kindersley’s famous Human Body Book using 3D illustration. The book is gorgeous, well designed and gives a fantastic overview of the structure, function and disorders of the human body. Read about the process of creating the 900+ illustrations and animations here at Digital Arts.

Baby in Utero Medi-Mation

In this interview Rajeev answers my questions about his business, how it came to be, the state of the medical animation industry, and gives tips to those interested in becoming medical animators.

Medi-Mation essential info
Owner: Rajeev Doshi
Specialties: Medical animation and illustration
Location: London, UK

Can you give a brief synopsis of your background prior to Medi-Mation?

I completed a PhD in Cancer Gene Therapy before I realized that I would only ever be a mediocre scientist. A friend of mine had just opened an animation school in New York (www.3Dmirage.com) so he agreed to train me if I gave him a hand with the running of the business. Thus ensued an intensive 3 months whilst I filled my brain with all things 3D it was almost like a 3 month cramming session!

Anyway, I returned to the UK and eventually found a position to set up the 3D animation department for a medical agency. I subsequently ran that for 6 years before getting itchy feet, leaving to set-up Medi-Mation in April 2006.

You can read a potted history of the early days at Science Magazine Careers

Nuchal cord by medi-mation

How long have you had your business?
Just over 1 year

How many employees do you have?
3 including myself

What type of computer programs and equipment does your company use?
All powerful PCs (Dual core, 500Mb graphics cards, 22 monitors!)
Software wise we use 3D Studio Max, Brazil for rendering, Combustion and After Effects for compositing.

Do you incorporate real human data sets (e.g. MRI and CT scans) when building 3D models?
Our core anatomy model sets are based on those from Zygote (www.3Dscience.com) and which we’ve upgraded in-house. They developed some of the original models using real human data sets I believe. However one very interesting technology is a plugin for Lightwave called Volumedic it allows proper 3D manipulation of real human data sets and which we have played with, the possibilities are huge for this!

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