The MeDesign Human Health Book

The MeDesign program at the Vignelli Center for Design Studies at the Rochester Institute of Technology presented a group of MFA Graphic Design students with this challenge:

Design a book section (4 to 6 pages on a part of the human body); conduct research, write content and design largely non-verbal visual explanations through highly stylized graphic diagrammatic components.

Through a 10-week process, the students collaborated and tackled different parts of the body and design. Their goal was to clearly communicate and illustrate medical topics to the general public. The group's effort resulted in the MeDesign Human Health Book, a stunning 64-page atlas with simple anatomical diagrams, iconography, and Bodoni and Neutraface typefaces.

As a designer by day, I appreciate the blending of anatomy and design—there's not enough of it out there. The clean lines, simplification of form, and use of grid draw clear inspiration from Swiss design. Actually, it reminds me a lot of the incredible mid-20th century designs from Swiss chemical company, Geigy.

View the entire MeDesign Human Health e-Book at Flipsnack! Learn more about the project and the designers behind it at the The Vignelli Center for Design Studies at RIT.