Anlene Osteoporosis Ads

Click to enlarge the imagesOsteoporosis causes 1.6 million hip fractures every year.Very effective visuals to represent the fragility of osteoporotic bone.  I read somewhere that these were actual glass piece that were shot as they hit the ground.  That's unconfirmed, but fantastic if it's true!

Advertising Agency: BBDO Guerrero/ Proximity PhilippinesChief Creative Officer: David GuerreroExecutive Creative Directors: Tin Sanchez, Brandie TanHead of Art: Paul AndersonArt Directors: Dennis Nierra, Brandie TanCopywriters: Meggy De Guzman, David Guerrero, Tin SanchezProducer: Al SalvadorPhotographers: Paolo Gripo, Abet BagayRetoucher: Manny VailocesIllustrator: Cherrelle ConsultaAccount managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

[spotted by Eric P.]