Eagle Print Awards 2009: Heart

"Nobody said it was easy. Proudly sponsored by Independent Newspapers."

Advertising agency 'King James' created this very suggestive and impressive advert for the Eagle Print Awards '09. They use good old sayings involving a heart, haystack and a cactus. See more from this campaign here.

Advertising Agency: King James, Cape Town, South AfricaExecutive Creative Director: Alistair KingArt Director: Karin Barry-McCormackCopywriter: Paige NickPhotographer: Ross GarrettAccount manager: Lesley WrightIllustration: Westley Lewis, Am I CollectiveRetouching: Ross Garrett

[via AdsOfTheWorld and DesignYouTrust]