Unlearn.

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unlearn is a global movement. An approach to life. A way to live. It enables human connection and understanding that improves the quality of life for yourself and those around you.

Up for Interpretation:

Unlearn: A process of removing barriers that blind us to our authentic selves, questioning our classical conditioning, deconstructing and re-ordering our identities, identifying and discarding negative values, repeatedly focusing awareness towards one’s state of being. – Steve D’Amico

The mission: to provoke thought in the hope that it will encourage positive change.

Very clever work with a very powerful message, I suggest checking out all of their products, and browsing around the website.  

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