Big Pharma Harvests Healthy Humans for Body Parts

Ok they haven't gone THAT far...yet.But, if you're experiencing joint pain and inflammation caused by osteoarthritis then try taking Voltaflex by Novartis.  It's like going out to the pharmacy and buying a whole new joint. In fact, that's what their advertising campaign is trying to convey by packaging body parts and putting them for sale in pharmacies around Switzerland. The highly detailed models come in bright orange packages with phrases like "New wrist for the 'writing the next best seller' type" or "New elbow for the 'try the Roger Federer' type" (he's a tennis player) AND they come in a variety of skintones.The Geneva branch of Saatchi & Saatchi developed this campaign which won a Bronze in the Promo Lions category at the Cannes Lions 2008.I love seeing pharmaceutical advertising pushed to something beyond the norm.  But I get a feeling that a campaign like this wouldn't fly over here in the U.S.[via Communicadores, CREATIVITY and Heather]