One Click Could Change Your Future

"One click could change your future. Belt up. Drive safe. Arrive safe."

Simple and direct message. Very effective. Done for the government of Western Australia's Road Safety Council.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Steve Lorimer, Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries

[via Ads of the World]