Apumanque Bikes' Anatomical Ads
"Tu y tu moto seran un solo. Apumanque regala la moto ideal para el estudiante.""You and your bike will become oneApumanque gives away the ideal bike for students."Cool concept, although I think the illustrations look a bit stiff. I want to see the riders more engaged with the bike, like up off the seat or doing a trick . It's one of those things where so much time was probably spent illustrating the anatomy, that the overall design and feel of the ad got snubbed. Anyone agree? Disagree?Advertising Agency: Espinaca, ChileCreative Director: Camilo PérezCopywriter: Jorge SamurArt Director: Flinders CabreraRetoucher: Bside[via Ads of the World]