Medical Students Modeling Beautiful Anatomy

Andreas Haase Prometheus Atlas ad photo by Anna Rosa Krau Andreas Haase Prometheus Atlas ad photo by Anna Rosa Krau Andreas Haase Prometheus Atlas ad photo by Anna Rosa Krau Andreas Haase Prometheus Atlas ad photo by Anna Rosa Krau Andreas Haase Prometheus Atlas ad photo by Anna Rosa Krau

A series of print ads and posters art directed by Hamburg based designer, Andreas Haase. The ads were created to promote the Prometheus atlases published by, my favorite creator of anatomy and medical texts, Thieme. They use professional photographs of real medical students overlayed medical illustrations from the atlases. This is first for Prometheus in terms of promoting their atlases in a more artistic way. For them the message is “Beautiful Learning” achieved through stunning and clear medical illustration.

And while this work very much resembles that of Danny Quirk, I do like the photography and the fact that these are real medical students. I should have gone to medical school, how yowza!

For more by Andreas Haase visit hellogoodbye.de. And if you’re an artist interested in learning anatomy or a medical student, definitely check out Thieme‘s atlases. They’re what got me through gross anatomy in grad school!

 

Photography by: Anna Rosa Krau

 

2 thoughts on “Medical Students Modeling Beautiful Anatomy”

  1. The book Practicing of Looking describes the postmodern era as “characterized by media and technologies of stimulation, we lost sight of the real (308).” There is a park in Beijing that simulates visiting real places, as a substitute for actually visiting them. There are parallel’s between this example and the medical students modeling beautiful anatomy. In the past, medical students participate in gross anatomy, where they dissect a human cadaver. Just like how people used to have surgical viewings of bodies, now they view bodies in a new print medium. My using these atlases, they promote the human form in a realistic way, but it is a stimulation of actually viewing a human body.
    Our readings in class also discuss the notion that our society has the jaded sense that everything has been done before. We have already converted the human form into different mediums such as print photography and drawings. Now we have added a digital element to photography. By using the medical illustrations from the Prometheus atlases, overlayed on real medical students is a new innovative way of presenting the human form.
    This new representation of anatomical illustrations fits with the idea that we have a preoccupation with “remakes, remixes, appropriations, and pastiche.” We have obviously represented the human form in photographs before. By taking it a step further and using the actual medical students that would use the medical text that these illustrations would be in, the ads evince how we use images to make a reference to the real. Even though illustrations of the body have already been done, they show the image as stimulation that exemplifies postmodernity.

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