Drive Safely Campaign: Cars in your blood

This is a fun campaign showing that the leading cause of death among people under 35 is not disease, but rather car accidents. The rendering is reminiscent of those plastic models used in classrooms, giving a playfully nostalgic feel for a serious subject.

Materials, Light & Rendering by Demian Day
Art Direction and Design, by Antoine Quairiat
Modeling, by Nahuel Belich

For JWT, Buenos Aires, Argentina

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