Drive Safely Campaign: Cars in your blood

This is a fun campaign showing that the leading cause of death among people under 35 is not in fact a disease. The rendering is reminiscent of those plastic models used in classrooms, giving a playful feel for a serious subject.

Materials, Light & Rendering by Demian Day
Art Direction and Design, by Antoine Quairiat
Modeling, by Nahuel Belich

For JWT, Buenos Aires, Argentina


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