Hamburg-based designer Johannes Schulz wanted to create a strong and trustworthy vodka with backbone—literally with backbone. The wide shouldered vodka bottle stands with a full spine and rib cage suspended in the clear glass bottle, a sign that the vodka has nothing to hide. Of course this is only a concept for now. Johannes designed it after graduating from an international communication design school in Hamburg.
View more of Johannes’ design work at johannes-schulz.com.