Mizuno Pro Runner Muscle Shoes

Mizuno Pro Runner 5 muscle ad Only we study your body so thoroughly before making a running shoe.

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Mizuno Pro Runner 5 muscle ad Only we study your body so thoroughly before making a running shoe.

Mizuno Pro Runner 5 muscle ad Your body is our inspiration.

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Mizuno Pro Runner 5 muscle ad Your body is our inspiration.

Created by Sao Paulo based agency, Talent, these ads for Mizuno Pro Runner shoes shows the shoe fusing with the lower leg muscles of the athlete.  Lovely concept and execution. I almost want to see more of the leg or wish there was an animated version to see the shoes and muscles in action.

 

[spotted by Eric Pernod via Adsoftheworld]

 

 

4 thoughts on “Mizuno Pro Runner Muscle Shoes”

  1. Thanks for displaying this Vanessa! If anyone is interested, we currently have free shipping on $75 Orders. You can use SHIP75 at checkout. Thanks!

  2. As an off and on runner and a student examining the ties between medicine and media at Rice University, I found these advertisements to be incredibly enthralling from an aesthetic and artistic perspective. Obviously, Mizuno is conveying to their potential buyers that their shoes work seamlessly with the body by depicting in their advertisements the actual integration of musculature and shoe. This is not only made clear through the physical connections between the muscle and the shoe itself but also through the pairing of colors in the shoe to those commonly seen in medical atlases. Most of the shoe is the same vibrant crimson as the muscle, and its detailing on the sides is captured in a ridged white plastic that brings to mind the body’s ligaments and tendons. This is a masterful advertisement to be sure!
    I too would have liked to see these images incorporated into a film depicting the “Mizuno Pro Runner” in action. This set of advertisements, especially remind me of the Body Worlds exhibits and the early kinesiology films which attempted to glean information about the muscles involved in the movements of daily tasks. Additionally, these advertisements convey the implicit perfection that early atlas makers sought to convey through their attempted objective renderings of the body. In a sense, Mizuno can be seen as channeling this train of thought by suggesting to prospective buyers that by purchasing and wearing these shoes, they too can attain a level of physiological perfection worthy of an anatomical atlas.

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