Anlene Osteoporosis Ads

Anlene osteoporosis wrist ad

Anlene osteoporosis spine ad

Anlene osteoporosis pelvis ad

Click to enlarge the images

Osteoporosis causes 1.6 million hip fractures every year.

Very effective visuals to represent the fragility of osteoporotic bone.  I read somewhere that these were actual glass piece that were shot as they hit the ground.  That’s unconfirmed, but fantastic if it’s true!

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

[spotted by Eric P.]

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