“The only way to escape pain.”

Ad campaign for Aspirine. Note how the letters are making at the same time a brain and a labyrinth, in which the pain enters, and the only exit way is… Aspirine. Nice job by Frederic Zouag.

Advertising Agency: Sectionpub Mons Belgium
Art Director / Illustrator: Frederic Zouag

[via AdsOfTheWorld]