“One click could change your future. Belt up.
Drive safe. Arrive safe.”
Simple and direct message. Very effective.
Done for the government of Western Australia’s Road Safety Council.
Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Steve Lorimer, Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries
[via Ads of the World]