“One click could change your future. Belt up.
Drive safe. Arrive safe.”

Simple and direct message.  Very effective.

Done for the government of Western Australia’s Road Safety Council.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Steve Lorimer, Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries

[via Ads of the World]