“Tu y tu moto seran un solo. Apumanque regala la moto ideal para el estudiante.”

“You and your bike will become one
Apumanque gives away the ideal bike for students.”

Cool concept, although I think the illustrations look a bit stiff. I want to see the riders more engaged with the bike, like up off the seat or doing a trick . It’s one of those things where so much time was probably spent illustrating the anatomy, that the overall design and feel of the ad got snubbed. Anyone agree? Disagree?

Advertising Agency: Espinaca, Chile
Creative Director: Camilo PĂ©rez
Copywriter: Jorge Samur
Art Director: Flinders Cabrera
Retoucher: Bside

[via Ads of the World]