It’s about that time again to give credit to those creative people working tirelessly to create advertising and marketing campaigns for the healthcare industry. Seeing as the top 13 drug companies (Johnson & Johnson, GlaxoSmithKline, Pfizer, etc.) spent nearly $13.8 billion in 2005 marketing prescription and OTC remedies, there had better be some amazing and clever ads created with at least a portion of that money.
The annual RX Club Awards is considered to be the Oscars of pharmaceutical product advertising and promotion. It honors work in print, electronic media, and video in the service of healthcare. The RX club “provides an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.” The deadline for the competition this year is August 9th.
Whether you’re for pharmaceutical advertising or against it, you should still to give credit to or at least acknowledge the creative effort placed behind each pharmaceutical advertising campaign. And for those of you interested in pursuing medical illustration/animation, the pharmaceutical companies will always be among the top paying clients.
Here are a few of the winners of the 2006 RX Show. You can view the entire gallery at The RX Club.