It looks like x-rays are the newest design trend in advertising this season. We’ve seen them used in domestic abuse ads, Levi’s jean ads, and now Puma is using them creatively on their package design for their new line of “bodywear.”
Short Sleeve Shirt Six Pack Not Included
Padded Bra Melons Not Included
Low Rise Pants Fig Leaf Not Included
Low Rise Shorts Banana Not Included
Created by London based studio, GBH Design Ltd, the design made it onto the “shortlist” for brand packaging during the 2008 Design Week Awards in London this month.
He gave me this for my birthday.
He gave me this for nothing at all.
There’s no excuse for domestic violence. Talk to someone who cares. City of Hope.
Advertising Agency: TBWA\RAAD Abu Dhabi, UAE
Creative Director: Martin Lever
Art Director / Illustrator: Sherif Galal
Copywriters: Martin Lever, Farrukh Naeem
Published: February 2008
When I first glanced at these I thought they were just another ad for a diamond store like De Beers or Zales. Then I looked closer and noticed the small print and the slight breaks in the bones.
I think this is a very elegant solution to the very sensitive issue of domestic abuse. Using an x-ray captures the fact that even though everything may appear fine on the outside, there can be painful damage present underneath. And it’s only a matter of time before it’s exposed.
I didn’t really care who won the Superbowl this year. All I hoped for was a Patriots loss. No team can be THAT perfect. This year I decided to focus on the commercials instead, which I thought were far more exciting to watch than the game itself. So you can imagine my excitement when I saw Careerbuilder’s ad featuring a computerized anatomical heart jumping out a woman’s chest, walking up to her boss, holding up a sign saying “I quit” and then leaving the office with the caption “follow your heart.” The heart is actually well done with some nice textures. I wonder who animated it?
Not quite sure what these ads are trying to say. Is it that inner beauty doesn’t exist? Clearly the term isn’t ever taken literally. And they’re criticizing the two organs most critical to human life, the brain and the heart. Don’t mess with them. Their beauty is in their function.
I don’t think I would use these images to promote a beauty clinic. They’re probably a bit graphic to many people. Certainly doesn’t make me want to run and get a facial!
