Street Anatomy

Diamonds are Morbidly Forever

Not your average jewelery advertisement.

Creative Director: Fabrice Frere
Photograper: Chris Turner
Stylist: Michael Dye
Magazine: CITY Magazine

[via Behance and Felipe]

Big Pharma Harvests Healthy Humans for Body Parts

Ok they haven’t gone THAT far…yet.

But, if you’re experiencing joint pain and inflammation caused by osteoarthritis then try taking Voltaflex by Novartis.  It’s like going out to the pharmacy and buying a whole new joint. In fact, that’s what their advertising campaign is trying to convey by packaging body parts and putting them for sale in pharmacies around Switzerland. The highly detailed models come in bright orange packages with phrases like “New wrist for the ‘writing the next best seller’ type” or “New elbow for the ‘try the Roger Federer’ type” (he’s a tennis player) AND they come in a variety of skintones.

The Geneva branch of Saatchi & Saatchi developed this campaign which won a Bronze in the Promo Lions category at the Cannes Lions 2008.

I love seeing pharmaceutical advertising pushed to something beyond the norm.  But I get a feeling that a campaign like this wouldn’t fly over here in the U.S.

Check out the “product” in action in this video.  There’s a woman that actually picks out a new body part.

Novartis Voltaflex | New Body Parts from comunicador on Vimeo.

[via Communicadores, CREATIVITY and Heather]

Attractive to Mosquitoes?

Attractive to mosquitoes?

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
Published: June 2008

With the number of x-ray ads I’ve posted on Street Anatomy over the past months does anyone think that x-ray ads are overdone at this point?

[via Ads of the World]

Fresh Rabbit on Sale

I don’t even know what to say about this one…

[submitted by Heather via Boing Boing]

A New Delicacy in the Meat Aisle

Guerrilla advertising found in Spain for the HBO series, Dexter. Good for Dexter, bad for meat sales?

[via comunicadores]