W+K Amsterdam made a series of films for Nike each telling the story of a top female athlete.
This trippy “medical animation” spot, showing the story of Nicola Sanders, details exactly what the body goes through when running a race. And apparently it’s a lot more crazy than pumping some blood and working some muscles!
The production company who did this spot, Paranoid U.S., produce some of the most beautiful and innovative work seen on tv commercials today. Definitely take a look through some of their other projects.
Masterlock - Tough Enough for Any Job (even peace seeking hippies)
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Photographer: Bryan Traylor
