Obsessively covering the use of human anatomy in Medicine, Art, and Design
“Stop Consuming Your Body”
Advertising Agency: NeogamaBBH, Brazil
Art Director: Sidney Araújo
Copywriter: Alexandre Gama
Cool concept, but I wonder, are these type of ads even effective on smokers?
[...] Agency NeogamaBBH, Brazil which is being circulating in the blogosphere right now (e.g., Street Anatomy, Frame 2wenty 4our, [...]
[...] Vía | streetAnatomy [...]
Campaña antitabaco: "Stop consuming your body"…
[c&p] La agencia de publicidad Neogama/BBH de Brasil ha creado esta impactante y original campaña antitabaco. Es una campaña diferente a las que estamos acostumbrados a ver por España, lográndose una anatomía perfecta con los cigarrillos….
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They’re clever and eye-catching designs - but (in my personal opinion) not really “hard-hitting”. The cigarette packets sold here (NZ) have pictures of pathology caused by smoking (lesions, vascular path, blindness, etc) on them; plus TV advertising that interviews people suffering from such pathology. Nothing quite like seeing a gangrenous foot on a packet of cigarettes to put you off smoking….
Niall – some of the photos on those cigarette packs are disturbing. Do you happen to know if that has affected the smoking rate in New Zealand? I don’t smoke, but if I did, I know that I would be embarrassed to pull out a pack of smokes with a picture of rotting gums on it in front of someone.