Street Anatomy

Honoring the pharma creatives: Rx Club 2007 Award Winners

The annual RX Club Awards is considered to be the Oscars of pharmaceutical product advertising and promotion. It honors work in print, electronic media, and video in the service of healthcare. The RX club “provides an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.”

Judging is based solely on creativity, not how much a brand sold or how much media it received. This makes it among one of the most prestigious awards an agency can receive. Take a look through the entire 2007 winner’s gallery.

Here is a selection of award winners that include some sort of medical illustration/animation:

AGENCY: Altum, part of CommonHealth
CLIENT: Bayer HealthCare Pharmaceuticals
TITLE: Clearing the Marrow - educational brochure

AGENCY: iMed Studios
CLIENT: iMed Studios (self-promotionm)
CATEGORY: Promotional animation (watch the demo reel here)

AGENCY: IOMEDIA
CLIENT: GE Healthcare
TITLE: GE Hexvix Video

AGENCY: Abelson Taylor
CLIENT: Ivax Laboratories
TITLE: QVAR Sales Aid

AGENCY: Argosy Medical
CLIENT: Pfizer/Insyght
TITLE: Mechanism of Action of Chantix

AGENCY: Cherry
CLIENT: Sanofi Aventis
TITLE: Brain

AGENCY: DDB Health UK
CLIENT: Bristol Myers Squibb/ Sanofi Aventis
TITLE: Are your legs killing you?

AGENCY: DPM
CLIENT: CPE Communications
TITLE: ISCD Invitation