Mizuno Pro Runner 5 muscle ad Only we study your body so thoroughly before making a running shoe.

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Mizuno Pro Runner 5 muscle ad Only we study your body so thoroughly before making a running shoe.

Mizuno Pro Runner 5 muscle ad Your body is our inspiration.

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Mizuno Pro Runner 5 muscle ad Your body is our inspiration.

Created by Sao Paulo based agency, Talent, these ads for Mizuno Pro Runner shoes shows the shoe fusing with the lower leg muscles of the athlete.  Lovely concept and execution. I almost want to see more of the leg or wish there was an animated version to see the shoes and muscles in action.

 

[spotted by Eric Pernod via Adsoftheworld]