Archive for 2009

What Are You Made Of?

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heart. [art director]  Louise Besseling [copywriter]  Raquel Fernandez [institute] AAA School of Advertising Rian Swart, Mandy Speechly [client]  National Sea Rescue Institute

Just one of the necessary features to be part of our team.

skeleton. [art director]  Louise Besseling [copywriter]  Raquel Fernandez [institute] AAA School of Advertising Rian Swart, Mandy Speechly [client]  National Sea Rescue Institute

Just one of the characteristics needed to be part of our team.

Tough as nails

Only one of the qualities required to be part of our team.

Loiuse Besseling and Raquel Fernandez from the The AAA School of Advertising in Capetown, South Africa created this fantastic campaign for The National Sea Rescue Institute (NSRI), a non-profit organization that saves lives on South African waters.

Volunteers of the NSRI are prepared to exchange comfort and sleep for cold, wet and often dangerous conditions, hence must be as strong on the inside as the outside.

This campaign was entered into the Luerzers Archive Student Contest.

Will it Blend!?

blender insides

Aside from loving that show, this image is pretty cool, and gross, and painful to think about. Although, I’m sure we have all been ill at some point and felt like this was about to happen to our guts and/or brain. This also makes me think of Hannibal Lecter. I wonder if there is a before and after image?

[via typeish]

Body Board

boards

Jose Luengo designed these snowboards for The Salomon Awards 2008 Artwork Contest.

“Every product we design at Salomon Snowboards follows our “Design for a Better Ride” philosophy, fine-tuned to perfection to exceed the highest demands of every individual rider. Accordingly, the graphical approach needs to meet the same lofty standards in order for every board in our range to look as good as our technical know-how will have them ride.”

[Found via Behance]

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