DOKTOR ASA

11/01/2009 | Jenny Drucker | 3 Comments

Client: SVT Television / Art89
Direction: Upper First / AK
Production: Upper First
Music: Henrik José
Year: 2008

Doktor Asa is a Swedish TV show that educates viewers on human anatomy and how to maintain a healthy lifestyle.  I love the character design and wish there was more footage!

A little from Upper First:

We were asked to produce a title sequence and a graphic package such as bumpers and end titles. Creative director Anna Källsén gave us an open brief and wanted us to create a title sequence in a fun and good looking way. The storytelling should be fast and contain a number of “inside body” scenes.

[via Behance]




3 Responses to “DOKTOR ASA”

  1. Gravatar Icon
    1iheartguts

    gaaah, adorable!

    Comment on Nov 2nd, 2009 at 10:50 am  
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    2fabio Px

    that`s the most cool thing I`ve ever saw in the word of anatomy animation. ASA is a great name too, it reminds me the american society of anesthesiology standards. thats`s ALL i love: great design, blood and stopmotion! greetings from Brazil!

    Comment on Nov 2nd, 2009 at 12:18 pm  
  1. 1Super Cute Guts « I Heart Guts

    [...] Some really cute organs star in the opening sequence for “Doktor Asa,” a Swedish television show about human anatomy and taking good care of our bodies. The ridiculously adorable title sequence was created and produced by Upper First. {via Street Anatomy} [...]

    Pingback on Nov 2nd, 2009 at 10:58 am   

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