Don’t Rain on My Parade

July 14th, 2009 by Vanessa Ruiz

Shocking billboard commissioned by the local government in Papakura, New Zealand to warn drivers of the hazards of driving on wet roads.  I can’t help but feel that these billboards might actually cause an accident or two…  And I must quote my co-worker Matt here “What if it was a sunshower? All pretty outside, and then omg children bleeding profusely from their face!”  Indeed.

Client:Papakura / Franklin District Councils
Agency:Colenso BBDO, Auckland
Production Company:Roller Coaster Design
Creatives:Steven Boniface (Photographer)
Nick Worthington (Executive Creative Director)
Emmanuel Bougneres (Art Director)
Nick Worthington (Copywriter)

[Spotted by Josh via Gizmodo]







5 Responses to “Don’t Rain on My Parade”

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    1Patricia

    I would tend to agree, I think that could be distracting. A bit like how a roadside tribute to 4 people killed distracted another woman driving and she got killed. They removed the tribute and the people who put it there got annoyed.

    Comment on Jul 14th, 2009 at 7:58 am  
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    2Vanessa (mini-van) Vegter

    my face looked like that once

    Comment on Jul 14th, 2009 at 11:22 am  
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    3Jenny Drucker

    can you please be more carefullllll

    Comment on Jul 14th, 2009 at 12:16 pm  
  4. Gravatar Icon
    4Vanessa (mini-van) Vegter

    Jenny cares about me :-)

    Comment on Jul 14th, 2009 at 12:50 pm  
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    5kiwi-foox

    jenny and vanessa, i am from kiwiland. tis true we are shocking drivers, have bad cars with thin metal, and go like the clappers during the rains. much could be avoided especially with the help of these billboards. i always believe billboard signs so there!
    :)

    d

    Comment on Jul 14th, 2009 at 9:33 pm  

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