Anti-Drug Ads



“Changes in Perception. ~ Hard drugs give you hard lessons.”
Anti-drug advertising campaign for the Anti-Drug National Agency of Romania, by advertising agency Mercury 360.
Advertising Agency: Mercury 360, Bucharest, Romania
Creative Director: Miguel Goncalves
Art Director: Liviu Turcanu
Illustrator: Andrei Nedea
Published: July 2008
[via Bioephemera and AdsOfTheWorld]















The last one is just comical: a dog chasing a rotary saw? Am I* high right now?
I must say, beautiful artwork though.
Wow, these are really powerful and creative. I believe the last one is meant to imply that when under the influence of drugs, one might be likely to mistake a saw blade for a frisbee, and inadvertently go out to play a deadly game of “frisbee” with your pooch. Thinking of the outcome of that particular mistake really makes me cringe!
Are these really possible?. From the start, drugs indeed is a no-no, there are so many disadvantages, aside from those beautiful featured artworks, when you’re under the influence of drugs. I had a drug addict friend, and the result was not impressive. I don’t know why are there still people who wants to try this. There are so many anti-drug campaigns out there, still the number of drug user increases.