Street Anatomy

What Are You Made Of?

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Just one of the necessary features to be part of our team.

Just one of the characteristics needed to be part of our team.

Only one of the qualities required to be part of our team.

Loiuse Besseling and Raquel Fernandez from the The AAA School of Advertising in Capetown, South Africa created this fantastic campaign for The National Sea Rescue Institute (NSRI), a non-profit organization that saves lives on South African waters.

Volunteers of the NSRI are prepared to exchange comfort and sleep for cold, wet and often dangerous conditions, hence must be as strong on the inside as the outside.

This campaign was entered into the Luerzers Archive Student Contest.