Salsa: Fruit of the Devil

December 8th, 2008 by Heather Tompkins

Salsa packaging for Fruta Del Diablo by Moxie Sozo

Salsa packaging for Fruta Del Diablo by Moxie Sozo

Salsa packaging for Fruta Del Diablo by Moxie Sozo

“There are a wide variety of salsas in the marketplace, with offerings from small start-ups and international corporations alike vying for consumer dollars. Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican artist Jose Guadalupe Posada, we were able to lend authenticity to the salsa while reinforcing the product’s heritage in traditional Mexican cuisine.”

I don’t often buy salsa, but this makes me want to.

[via TheDieline via moxiesozo]







3 Responses to “Salsa: Fruit of the Devil”

  1. Gravatar Icon
    1Travis

    Wow I love salsa! Nachos are my favorite food!

    Comment on Dec 9th, 2008 at 1:40 am  
  2. Gravatar Icon
    2westpenninewoman

    It kinda reminds me of the medieval imagery of “The Black Death” which swept Europe in the 13/14th centuries.

    I suppose manufacturers need to “dare to be different” to stand out from the crowd

    Comment on Dec 12th, 2008 at 1:42 pm  
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