Conversations from the Inside

October 2nd, 2008 by Vanessa Ruiz

W+K Amsterdam made a series of films for Nike each telling the story of a top female athlete.

This trippy “medical animation” spot, showing the story of Nicola Sanders, details exactly what the body goes through when running a race.  And apparently it’s a lot more crazy than pumping some blood and working some muscles!

The production company who did this spot, Paranoid U.S., produce some of the most beautiful and innovative work seen on tv commercials today.  Definitely take a look through some of their other projects.

[spotted by Noah via Motionographer]







2 Responses to “Conversations from the Inside”

  1. Gravatar Icon
    1Kelly

    I don’t know why, but I HATE HATE HATE this commercial. It seriously gives me the creeps. I’ve seen it before and I can’t ever watch it all the way through.

    Comment on Oct 3rd, 2008 at 12:14 am  
  2. Gravatar Icon
    2misvan

    I can see how it could be hard to watch, it’s just so insane!

    Comment on Oct 3rd, 2008 at 1:14 am  

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