Banana Not Included: Puma’s x-ray inspired package design
March 12th, 2008 by Vanessa Ruiz
It looks like x-rays are the newest design trend in advertising this season. We’ve seen them used in domestic abuse ads, Levi’s jean ads, and now Puma is using them creatively on their package design for their new line of “bodywear.”
Short Sleeve Shirt Six Pack Not Included
Padded Bra Melons Not Included
Low Rise Pants Fig Leaf Not Included
Low Rise Shorts Banana Not Included
Created by London based studio, GBH Design Ltd, the design made it onto the “shortlist” for brand packaging during the 2008 Design Week Awards in London this month.
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THEIR METAPHOR FAILED. I mean, “look, at his six pack!” or, “Look at those melons, wow!” are one thing (ie, dumb euphemisms). And then, banana and leaf? What happened there?
I agree that the fig leaf doesn’t really flow with the rest of them. They should have place a UPS package there and said “Package not Included” if it’s a male x-ray.
I’m sure that male model has at least an eight pack!
I love the radiographs you have on this site, espcially the real ones. My diagnostic radiographer colleagues tell me that they are oh so realistic.
B.Y.O.B. – you need to bring your own banana!
They didn’t exactly do their research; they used the exact same skeleton for the male and female. The female’s pelvis should be larger in the center.
Just sayin’.