In an attempt to help 45 million Americans quit smoking, Oprah featured Dr. Oz and his latest secrets to stop smoking. They used one of the best ways to visualize the effects of smoking on the lungs, a medical animation.
Harpo Studios approached Nucleus Medical Art for their animation of the effects of smoking. It’s a straightforward visualization of the progressive destruction of the alveolar sacs leading to emphysema.
Nucleus is credited for making the world’s most viewed medical animation on the Internet. They have a very clear and simple style that’s perfect for diverse audiences. It’s no wonder Oprah approached them for their animation. Congratulations Nucleus!